We all depend on electricity to keep our homes and businesses running. When the power goes out, it not only costs you money but in many cases, your reputation and the safety of your customers.
Between 2000 and 2021, around 83% of reported major power outages in the U.S. were attributed to weather-related events. The number of weather outages increased by 78% during 2011-2021 compared to 2000-2010.
Most of the outages are caused by winter weather (22%), according to data from Climate Central. Tropical systems make up 15% of the outages. Other types of severe weather (thunderstorms, wind storms) make up the rest at 58%.
OUTAGES BY REGION
The number of weather-related outages varies by U.S. region depending on the type of weather-related disaster.
The Southeast had the most weather-related outages, followed by the Midwest and the Northeast. Most of these were from summer and winter storms as well as tropical-related outages.
States with the most reported weather-related outages from 2000-2021 were: Texas, Michigan, California, North Carolina, and Pennsylvania.
WEATHER-BASED MARKETING
Weather is the most primal and universal factor in consumer decision-making. Generator dealers and solar companies can benefit from explaining these heightened weather-related outages to their potential customers. Climate change may only make the outage potential worse in the future.
Severe Brainstorm can help your company generate a unique marketing plan based on weather hazards and outage data for your area. Let’s talk about how to explain this data to your customers to help seal the deal.